Generally speaking, there are three types of events in Facebook: Events that you host, events that you are the featured expert, and events that you attend. Only one of these should be hosted by you in your social networking/promotional campaign, but all can be promoted by you.
1. Hosted events: these events are hosted by you. You are responsible for getting quality attendees and should, therefore, be the creator of the event. If you are hosting another expert on the call, then use his/her name
and expertise to help spread the word.
2. Featured Expert events: these are the events that YOU are featured as the expert. The event is typically hosted by someone else, unless you are featuring yourself. These events should be created by the host. Make sure to share the event with your network by “sharing” to your wall and even inviting some of your favorite friends.
3. Events to attend: these events may be hosted by favorite friends and/or relevant to your passion, expertise or interest. These can be shared to your network by using the “sharing” feature on the event and by sending private messages to friends. When you attend an event, your response is sent into your news feed for all your network to see. This is a great way to promote your friend’s events and relevant opportunities.
Sometimes, it makes more sense to use your affiliate links when you are promoting an event. In these cases, you should direct people to the correct web page and not to the Facebook event. But remember, social media is a
community of sharing, so make sure to be considerate.