stumbleupon1StumbleUpon is one of the best-kept secrets in the social networking world. Probably because it’s not really a “networking” tool. SU is a bookmarking tool that was designed to sort and tag favorite sites. It has evolved into a great resource to drive traffic to your site and to build fantastic relationships.

And you get start using this tool in just a couple of easy steps:

1. Go to www.StumbleUpon.com and download the toolbar. It takes a few minutes and will make bookmarking the easiest social media activity you do.

2. Take your “hot JV” list and visit their blogs and web sites. You are looking for valuable content that is relative to your expertise and your audience. When you find a good article or post, give a “thumbs up”. If you are the first person to rate the page/post, then you will also be able to add your commentary.

3. Spend 2 minutes each day reviewing blog posts, articles and videos from your friends and mentors (you should be doing this no matter what social media tools you are using to build your visibility & credibility) and “Stumble” your favorites. Then you can tweet about them and/or share them on Facebook as well.

This “secret” really only takes a minute for each site/article/post you bookmark. The best part is that everything that you rate will also be kept in your account for future reference! The theory is that you will bookmark your “friends” great content and add your commentary and they will do the same for you. Please note your friends may not be active on StumbleUpon, but other great people are. This is a great opportunity to increase your cirle of influence and circulate in new groups!